PURA UTZ means pure quality. But the name contains many different meanings. PURA UTZ has a high standard in terms of quality and social responsibility. All the products are produced based on the principle of honoring the fantastic women who make the products - and creating a stable income for them. This is what PURA UTZ calls an "empowerment project", because their values consist of more than just creating an income for the women.
At PURA UTZ, they recognize the existence and value of the women they work with and at the same time want to empower the women who wear PURA UTZ's designs.