Helena Fananda is a Danish brand based in Copenhagen. Helena Bodholdt is the creative mind behind the brand and she founded Helena Fananda back in 2017.
Helena Fananda designs clothing for brave women and men who are not afraid of people reacting to their outfits – for better or worse. The mission of the brand is to tell a story with the design products, and there is great focus on topics such as the female body, equality, sex and sexuality.
The Danish brand is also very focused on sustainable products and always strives to produce their garments in the best reusable materials. Additionally, they do everything they can towards getting most of their fabrics from Europe in order for it to travel as shortly as possible.
Helena says: “I strive to create useable clothing that can be worn at work, when doing the dishes and when you just need to dance”.